Our Services

SMR provides a full range of both qualitative and quantitative research services. We acknowledge the importance of being able to provide our clients with a range of different research methodologies to meet their information needs.

INTERVIEWING We have access to a team of highly trained interviewers both in Northern Ireland and the Republic of Ireland. Our interviewer teams are fully accredited under the Market Research Society's Interviewer Quality Certification Scheme (IQCS).

Face-To-Face Personal Interviewing
Computer Assisted Personal Interviewing (CAPI)
Telephone Interviewing Through A Dedicated Telephone Research Centre
Postal
Random Probability Sampling
Quota Sampling

QUALITATIVE At SMR we have a highly skilled and respected team of qualitative researchers. Among the qualitative research services that we can provide include:

Focus Groups (Recruitment, Moderation And Reporting)
In-depth Interviewing
Minority And Marginalised Groups

TYPES OF SURVEYS We have experience in the conduct of a wide-variety of surveys:

Public Attitudes, Awareness, Knowledge and Behaviour
Customer Surveys
Resident Surveys
Employee Opinion Surveys
Business to Business

STATISTICAL ANALYSIS AND REPORTING Our highly trained and experienced statisticians regularly work with clients to analyse, interpret and report on survey results and datasets and can provide advice on bivariate and multivariate analysis.

Secondary Analysis of Data
Advice on Appropriate Statistical Tests
Reporting to Publication Standard
Advice on Sample Representativeness and Validity
Weighting and Grossing Procedures
Trend Analysis
Desk Research

DATA PREPARATION / DATA ENTRY If you have already conducted a survey on paper and need to have the results computerised to allow analysis we can help you with this.

Manual Editing of Questionnaires
Coding of Open-Ended Questions
Construction of Survey Datafile in SPSS
Full Variable and Value Labeling
Data Entry
Data Cleaning
Rapid Turn Around

WEBSITE / ONLINE SURVEYS An organisations website is a significant opportunity to access information from site visitors. We work collaboratively with clients to help them understand the profile of their visitors as well as their reasons for visiting their site. Our customised approach is based on helping clients to get feedback on:

the profile of visitors (e.g. area of residence, age, sex, professional grouping)
the reasons for using the site (research; academic; legal)
views on the content of the site (relevance; appropriateness)
how easy is the site to find and navigate
suggestions on what should be included on the site
the image and satisfaction with the organisation / service being delivered
how does you site compare with other sites in the same sector
(benchmarking)

Our website surveys use the latest 'POP-UP WINDOW' Javascript technology to invite visitors to take part in surveys. This is a major innovation in website surveys which ensures significantly higher participation rates than the more 'passive' non-interactive feedback forms. Please follow this link to see a working example of one of our surveys:

www.newtownabbey.gov.uk

OTHER ONLINE SURVEY FEATURES

Self completion surveys
Respondents access survey via a unique link
Complete Filtering and Routing
Fast turnaround
Qualitative and Quantitative Information

POLICY EVALUATION We work with clients to help them measure the impact and effectiveness of policies, programmes or initiatives against their stated aims and objectives.

Auditing existing arrangements
Using appropriate instruments
Applying quantitative and qualitative research techniques
Benchmarking polices, programmes and initiatives against comparators
Identifying Best Practice
Reviewing and revising strategic and operational plans
Providing training, monitoring and capacity building support

TRAINING We can offer customised training packages focused on any or all of the following:

Research Design
Sampling
Sampling Frames
Questionnaire Design
Interviewing Methods / Techniques
Data Analysis
Reporting
Writing Proposals

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